When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
A solitary citizen today with a broadband connection and a few cheap tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before. With a voice, a vote and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business. The "social media" of blogs, podcasts and social networks are fusing pop culture with traditional marketing, and it's causing all manner of disruption.

Tom E. Snyder—the Final Lap


View my page on Society for Word of Mouth

The Adventures of Tom E. Snyder
January 1, 2007—?

It doesn't sound quite as exciting as The Adventures of Tom Sawyer—but then again, who knows. This season of adventures began when I retired from the US Postal Service at the end of 2006. When I told people I was planning to retire I got two different responses. The first was, "I wish I could retire." Funny, though, no one said, "I wish I was 59." The second response was, "What are you going to do?" DO? I thought the purpose of retiring was to NOT do.

My father used to say that if you retired with nothing to do you'd be dead in 6 months. So yes, I will be doing something. My wife's retired cousin told me last Memorial Day that since he retired he's been so busy he wonders where he ever found the time to work. So what will I be doing? Read on—this entire website is devoted to just that. [1/23/2007]

LIFECHURCH.TV

My wife, Dianna, and I are "over-active" members of our church. LIFECHURCH.TV is a multi-campus church. The Directional Leadership Team believes there could be as many as 60 campuses by 2012. There is also a network of churches utilizing the video teaching. We have started a Network Church, InfinityChurch.tv, which will launch in early 2008 (see below). [12/31/07]

CreativeDestruction.tv

My wife and I like to help new LifeChurch.tv Campuses and Network Churches get started. That lead to the above named "ministry adventure", the mission of which is "to help churches safely navigate through 'the gales of creative destruction' by utilizing LifeChurch.tv resources." This will be done primarily by assisting churches that unite with LifeChurch.tv or become part of the LifeChurch.tv network. [Click the title of this story to find out more]. We will continue to do that personally but not under the CreativeDestruction.tv name. [12/31/07]

Helping new campuses and network churches get started has been more difficult as campuses and network churches are added out-of-state (Oklahoma). We have visited most of the campuses and spent significant time helping with the Tulsa, Stillwater, South Oklahoma City, and NW Oklahoma City campus start ups. We have also visited and assisted several network churches. Now that I'm retired, a good deal of our time—and RV miles (see below)—will be spent in this endeavor.

As I approached retirement I anticipated the opportunity for additional travel to fulfill our ministry. Almost two years ago we were adopted by a cat (she has her own website to tell her story). I didn't want to have to leave her at home when we traveled so I decided to investigate motorhomes. An RV show was held in Oklahoma City in October 2006 so my wife and I went— "just to look". At that time we bought our first motorhome, a 2006 Class C.

But as the year progressed we felt called to become full-time RVers to facilitate our ministry. On my 60th birthday, August 14, 2007, we traded in our Class C for a 2001 Class A Four Winds Infinity from Dean's RV Superstore in Tulsa, OK. We hit the road September 2. [10/17/2007]

LCRVers.tv and InfinityChurch.tv

We also felt a need to minister to other RVers. We initially did this by attempting to form LifeGroups for RVers attending LifeChurch.tv Campuses and Network Churches. This didn't work out as well as we had hoped.

Then, on October 13, while attending the Saturday night experience at H20Church.tv in Ada (a Network Church), another idea came to mind: we could start a mobile Network Church for RVers with whom we come in contact. And thus InfinityChurch.tv was born (the idea for the name came from our motorhome). It will be a part of the LifeChurch.tv network. Thus, we dropped the LCRVers concept in favor of this new ministry adventure.[10/31/2007]

The Journey

Now that you know the plan you may be wondering how it's turning out. Read our blog to find out.

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